Many who tuned into last Sunday’s Super Bowl LII for the long-awaited commercials couldn’t get over Amazon’s “Alexa Loses Her Voice” spot, which aired during the fourth quarter of the game. Breakout star Cardi B stole the show when she played a featured replacement for Amazon’s popular virtual assistant — and left her followers clamoring for the 411 on that wordy white trench she wore.
“Alexa could you please tell me where Cardi B retrieved that coat dress, etc she was wearing? Alexa HELP, PLEASE!!!!” tweeted one person, while another wrote, “I need to find @iamcardib outfit, it’s awesome.”
Well, there’s no need to look any further. The talent behind the look is Philadelphia-based artist Iris Bonner, owner of the fashion brand These Pink Lips. The trench coat worn by the “Bodak Yellow” artist is hand-painted and sells for $600.
For Bonner, 33, the amazing opportunity came with lots of pressure: Her designs were only requested the night before the ad shoot! “They called me up and told me Cardi said she had to have pieces from These Pink Lips,” the designer told Philly Mag. “They also told me they needed the designs the next day. I was about to close for the day but ended just stopping right then and there to paint the coat. I had to ship it out the next day — on a Sunday — and this was during that snowstorm.”
Needless to say, she made it happen. The Philadelphia native — who watched her city’s Eagles defeat the defending world champion New England Patriots — had her wares worn in the night’s highest rated commercial, viewed by an estimated 111.3 million people in the U.S. “I wouldn’t have imagined this,” she said. “I did this design and we won the Super Bowl. It’s an amazing feeling, and I’m super proud.”